The longevity of a sunless tan depends on the type of self-tanning application, the skin’s natural exfoliation process, and on the skincare regimen followed before and after application.
On average, self-tanners last 4-7 days. A professionally application, I.e. a sunless tan received at a salon or spa, will last longer than an at-home application as there is usually a greater percentage of DHA used.
- At-home application (lotions, sprays, mousse, etc.) = 3 to 5 days
- Professional application (stand-up spray units, airbrush, Custom Bronzing) = 5 to 7 days
The “life span” of a sunless tan also depends on your skin’s natural exfoliation. The faster your skin turns over, the faster the sunless tan will fade. The tan created by the DHA affects only the top layer of the skin and will begin to fade after 4 to 5 days as the skin naturally begins to exfoliate.
Following a good skin care regimen before and after sunless tanning will help a sunless tan last longer. Exfoliating prior to a sunless tanning application and keeping skin moisturized afterwards are essential. Sunless tan-extending products with a light self-tanning bronzer, like Norvell Color Extender Pro-Long Moisturizer, help hydrate skin and maintain even, natural-looking color longer.